Regulation D 506(c) offerings provide the issuer company with the capability to engage in general solicitation and advertising of the offering and investment opportunity to the public with the qualification that all investors are accredited, provide suitable verification, and that the appropriate legends are deployed in promotional materials.
Here are three ways a Regulation D 506(c) Offering can be promoted to the public:
1. Press Releases: A press release is an excellent method of letting the general public know you have an offering in place and an investment opportunity available. Further, a press release also “seeds” search engines with additional results on the company and the securities offering for when investor prospects research your company.
2. Social Media Promotion: Leverage your social media sphere of influence by promoting your offering to those groups. Many companies that execute a 506(c) offering will have deep social media assets that can be leveraged to gain investor prospects including Linkedin, Facebook, and other social media platforms.
3. Corporate Website Promotion: Many companies executing 506(c) offerings will have corporate websites that are attracting thousands if not tens of thousands of visitors each month. The company’s corporate website can then be used to notify visitors that an investment opportunity is available and direct them on how to evaluate the offering and determine if they qualify to invest.
Most modern securities offerings that allow general advertising, like a Regulation D 506(c), are being administrated using technology. Using an investor web portal, like the Regulation D Resources Investor Web Portal, to engage your prospects and track them through the investment subscription process is an invaluable tool.
Interested in raising capital via a Regulation D 506(c) offering? Call us today to discuss: (720) 586-8610.
Wednesday March 03, 2021
Category: Capital Formation and Regulation D
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