Small and medium size companies are using Regulation CF, Regulation A+ and Regulation D 506(c) to publicly solicit investors and raise private capital with the combined totals for those programs in the trillions of capital successfully syndicated each year. The ability to generally advertise and solicit the general public for investment has transformed the ability for small and medium size companies to access private capital.
A key tactic that is being deployed is the use of webinars to engage investor prospects, inform them about the company’s forward plans and offering, and engage in a question and answer period at the end of the webinar. This format also allows the management to engage face-to-face with potential investors and interact with them in a very direct and meaningful manner.
Following are some keys for managing your webinars to maximize your investor engagement:
Engaging Opening: Start with a strong opening that captures attendees’ attention. You could use a thought-provoking statistic, an impactful quote, or a brief story related to the compelling nature of the company, fund or project.
Storytelling: Weave storytelling into your presentation to make the content relatable and memorable. Share real-world examples, success stories, or case studies that highlight the potential benefits of the investment.
Data and Insights: Provide data-driven insights that support your claims. Investors are often interested in facts and figures that demonstrate the potential return on investment.
Transparency and Honesty: Be transparent about risks and challenges associated with the investment. Address potential concerns upfront to build trust and credibility with investors.
Live Demonstrations or Case Studies: If relevant, consider showcasing a live demonstration or a detailed case study to illustrate the practical aspects of the investment opportunity.
Timely and Relevant Information: Include up-to-date market information, recent industry developments, and any pertinent news that could impact the investment landscape.
Call to Action: Conclude the webinar with a clear call to action. This could involve encouraging investors to schedule follow-up meetings, access additional resources, submit questions for further clarification, or to proceed to the company’s raise portal to tender investment.
Feedback Collection: Ask participants for feedback on the webinar’s content, format, and overall experience. This information can be valuable for improving future webinars.
Promotion and Accessibility: Promote the webinar through appropriate channels to ensure a wide audience reach. Also, consider offering multiple time slots to accommodate different time zones. Further, schedule a new webinar every week or two to allow new investor prospects the ability to participate.
Remember that an engaging investor webinar is not just about disseminating information; it’s about creating a meaningful and interactive experience that builds trust, informs, and inspires your investor prospects.
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Thursday August 10, 2023
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